The aromatherapy material market is booming. As consumers' requirements for quality of life increase, natural aromatherapy materials are gradually gaining popularity. According to market research data, 72% of consumers prefer natural aromatherapy products to create a more comfortable home and office environment. At present, aromatherapy materials are widely used in many fields such as home, office and leisure. In the home market in particular, the sales volume of natural aromatherapy materials increased by 28%, while the usage in office and leisure places also increased by 15% and 20% respectively. This growth trend reflects consumers' pursuit of a healthy and environmentally friendly lifestyle. Through interviews with industry experts and consumers, the analysis pointed out that aromatherapy materials have great development potential and future prospects. A company has launched a number of innovative products in the aromatherapy material market, such as the new plant extract aromatherapy series, which has been highly praised by users. These products are not only unique in fragrance, but also emphasize environmental protection and sustainability. In order to further enhance brand awareness and market share, the company has formulated future marketing strategies and promotion plans. The plans include online and offline promotions, cooperation with well-known bloggers, and hosting experience events. It is expected that these measures will bring significant sales growth to the company in the coming year. In short, the market prospects for natural aromatherapy materials are bright, and the company will continue to maintain its competitive advantage in this market through continuous innovation and effective marketing strategies.