The use of MBT(M) (2-mercaptobenzothiazole) in the tire manufacturing process has shown significant practical benefits. This chemical not only improves tire performance and durability, but also provides manufacturers with a significant cost-effective and environmentally friendly option. First of all, the application of MBT(M) in tire manufacturing can significantly improve the wear and tear resistance of tires. According to the latest market research data, the life of tires using MBT(M) can be extended by 20% to 30%. This is a key selling point that appeals to consumers who value durability. In addition, the use of MBT(M) reduces chemical waste during tire production, which not only reduces production costs but also reduces negative impact on the environment. According to relevant data, tire manufacturers using MBT(M) can reduce their production waste by 15%. This green and environmentally friendly production method caters to the current market demand for sustainable development and brings more positive reviews to the brand. From a brand-building perspective, by promoting the actual benefits of MBT(M), manufacturers can strengthen market awareness and brand image. Clear data proof and case analysis will greatly enhance consumers’ trust and desire to purchase. A brand image that focuses on product quality and environmental protection will undoubtedly help companies stand out in the fierce market competition. In summary, the application of MBT(M) in tire manufacturing not only brings significant performance and cost benefits, but also enhances the brand's market competitiveness and sustainable development image. This effective chemical will continue to play an important role in future tire manufacturing, providing companies with lasting business growth.