In the modern shoe industry, durability is one of the key indicators that consumers pay attention to. MBT(M) technology, with its unique chemical properties, has become an effective solution for improving the wear resistance of rubber shoe materials. According to chemical property analysis, MBT(M) makes rubber materials stronger and more durable by changing the molecular structure. Actual cases show that rubber shoe materials produced using MBT(M) technology show significant advantages in wear resistance tests. For example, in highly abrasive experimental environments, the service life of these rubber shoe materials was significantly extended, and the wear rate was reduced by 30%. Market research data further confirms this. Consumer feedback shows that the complaint rate of rubber shoes using MBT(M) technology has been reduced by 25%, and the repair rate has been reduced by 20%, improving brand satisfaction and loyalty. Therefore, the wide application of MBT(M) in the field of rubber shoe materials not only improves product quality, but also enhances market competitiveness. Manufacturers can significantly improve product durability and provide consumers with more cost-effective choices by introducing MBT(M) technology. This will not only help increase sales, but also establish the brand's leading position in the high-end shoe market.