The current fragrance industry is highly competitive. As a key ingredient, polyacrylamide faces fierce competition from different brands, and many companies are thinking about how to improve their competitiveness. The market is flooded with various polyacrylamide products of varying quality, which not only makes it difficult for consumers to distinguish between the good and the bad, but also increases the difficulty for companies to stand out in the market.
In order to improve the competitiveness and market share of products, enterprises can start from the following aspects:
1. Choose high-quality raw materials: High-quality polyacrylamide can provide better bonding performance and combustion stability in the fragrance making process, thereby improving the quality of the final product. Market data shows that compared with ordinary polyacrylamide, the production effect of high-quality polyacrylamide is improved by at least 30%.
2. Improve product standardization: Standardized production can not only improve product consistency, but also enhance brand trust. According to industry data, the market repurchase rate of standardized polyacrylamide products is about 20% higher than that of non-standardized products.
3. Enhance R&D capabilities: Continuously innovate and upgrade technology, and increase R&D investment to ensure that products are more outstanding in terms of performance and environmental protection. Data shows that companies with higher R&D investment have a market share of more than 50% for their new products.
4. Optimize cost control: Under the premise of ensuring product quality, optimize the production process, reduce production costs, and thus provide competitive prices. Data shows that by optimizing the production process, companies save an average of 15% of production costs.
5. Enhance brand promotion: Improve brand awareness and reputation through effective marketing strategies. According to market research, high-exposure advertising can increase brand awareness by up to 40%.
In summary, by selecting high-quality fragrance-making polyacrylamide and optimizing product standardization, R&D capabilities, cost control and brand promotion, the competitiveness and market share of products can be significantly improved, making enterprises invincible in the fierce market competition.