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Brand building of CBS rubber accelerator in the South American market
2024/10/09
Henan GO Biotech Co., Ltd.
Expertise
This article explores the brand building strategy of CBS rubber accelerators in the South American market, aiming to enhance brand awareness and expand market share.
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As the leader and decision-maker of the company's marketing team, I know the importance of brand building for marketing. We choose the South American market, focusing on rubber product manufacturers and tire production companies, to promote our CBS rubber accelerator. The following are the strategies we adopted and the results we achieved. First, we conducted detailed market research. Data show that the annual growth rate of South America's rubber products manufacturing industry reached 6.8%, among which the demand for high-performance rubber accelerators has increased significantly. By analyzing competitors and target market needs, we determined our product positioning - efficient, environmentally friendly, and stable rubber accelerators. Second, we designed targeted market strategies. For example, we exhibit at major industry shows to enhance brand exposure. At the same time, we cooperate with major local rubber product manufacturers in South America to conduct product tests to ensure that our CBS rubber accelerator performs well in practical applications. Based on data feedback, we adjusted the product’s marketing promotion points to highlight its core advantages of environmental protection and high efficiency. Third, the formulation of pricing strategies is also crucial. We choose a competitive pricing strategy to make CBS rubber accelerators not only excellent in performance, but also competitive in price. Furthermore, timely promotions, such as first-order discounts for new customers, bulk purchase discounts, etc., are used to further attract customers. Fourth, promotional activities are also an important means of building our brand. We promote simultaneously online and offline, publishing professional articles and advertisements on major industry websites and magazines. At the same time, precise marketing through social media is used to further expand brand influence. Finally, establish solid cooperative relationships with suppliers and agents to achieve a win-win situation. In the early stages of launching CBS rubber accelerator in the South American market, we reached cooperation agreements with a number of well-known agents to ensure the smooth promotion of the product. Through this series of strategies, we have successfully increased the brand awareness and market share of CBS rubber accelerators in the South American market. In the future, we will continue to optimize our strategies to achieve higher market goals.
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